Brand kit
The Dill brand, ready to use.
Logos, colours, typography and copy so partners, resellers and press can represent Dill correctly — everything in one place.
How to describe Dill
Copy-and-paste boilerplate.
Always call Dill food labeling compliance software(or “platform”). Never describe Dill as a “label printer” or “printing tool” — Dill is the software; the printer is hardware it drives.
Dill is food labeling compliance software for modern food operators.
Dill is the food labeling compliance platform trusted by Co-Op, Jamie Oliver, BrewDog, Shell and BP. It pulls product, allergen and pricing data straight from the POS and back office onto compliant labels — automatically. Built for QSR, bakery, deli, retail and forecourt operators across the UK and US.
Dill is food labeling compliance software for modern food operators. The data needed for a compliant label already exists — in the POS, the recipe system, the back office — but getting it onto the package still depends on someone retyping it. Dill removes that step: it connects to your existing systems and produces accurate allergen, ingredient, date and price labels automatically, with a full audit trail. Dill solved allergen labeling for the UK under Natasha's Law and is ready for the US ahead of the New York Allergen Law and FSMA 204. Trusted by Co-Op, Jamie Oliver, BrewDog, Shell and BP.
Logo
Use the right lockup for the background.
Keep clear space around the logo equal to the height of the icon tile. Never stretch, recolour, rotate or add effects. PNG today — vector (SVG/EPS) on request at dillapplication@mydill.com.
Do
- ✓Keep generous clear space around the logo
- ✓Use the reversed (white) logo on dark backgrounds
- ✓Scale proportionally, from a high-res source
- ✓Place on solid or calm backgrounds
Don't
- ✕Stretch, squash or rotate the logo
- ✕Recolour it or add shadows / gradients / outlines
- ✕Put the orange logo on a busy photo or low contrast
- ✕Rebuild or re-typeset the wordmark
Colour
Orange leads. Navy grounds. Click to copy.
CTAs, highlights, brand accent
Active / pressed states
Hero backgrounds, dark sections
Secondary dark surfaces
Links, info accents
Body text
Content section backgrounds
Typography
Geist.
Aa Bb Cc
Headings: bold, sentence case, large. Body: regular. No ALL CAPS, no decorative fonts. If Geist isn't available, fall back to a clean system sans-serif (Inter, Helvetica, Arial).
Tone of voice
Clear, confident, plain.
- →Say what the product does in plain words
- →Confident, never hyped — the results carry it
- →Real kitchen photography + product UI; never stock imagery
- →Compliance-accurate: name the actual laws (Natasha's Law, NY Allergen Law, FSMA 204)
Software in action
Real product shots you can use.
Approved for partner and press use in decks, listings and sites. Please don't crop out the Dill label or overlay other branding. Click any image to download the full-size file.
Video
Share these customer films.
Approved to embed or link in decks, sites and social. Please don't re-cut or overlay other branding.
How Atis scales smart labelling across London
How L'éclair Patisserie labels cakes smarter
Grab the kit. Represent us well.
Logos, colours and copy in one download. Need vector files, a specific format, or something bespoke? Just ask.