About Dill
Making food labelling compliance invisible.
Built in the UK. Expanding globally. Trusted by Co-Op, Shell, Jamie Oliver and BrewDog.
One missing allergen label can end a business.
We built Dill so that never happens.
Dill is the labelling infrastructure behind some of the UK and US food industry's most recognised names. We started with Natasha's Law in the UK — and we're doing it again for the US.
Compliance roadmap
We've solved this before. We'll solve it again.
2021
✓ SolvedNatasha's Law — UK PPDS
Dill launched to solve the UK's new mandatory allergen labelling law for prepacked-for-direct-sale food. Hundreds of operators compliant within months.
2025
AwardedAI & Wales Startup of the Year
Recognised as the most advanced food labelling compliance platform in the market. Two national awards in the same year.
Nov 2026
✓ ReadyNew York Allergen Law
The US equivalent of Natasha's Law. Dill has already solved this problem once — the same platform, now ready for US food operators ahead of the deadline.
2028
✓ ReadyFDA FSMA 204 Traceability
Section 204 of FSMA requires lot-level traceability records for high-risk foods. Dill's audit trail, lot codes, and digital footprint per label are built exactly for this.
2021
✓ SolvedNatasha's Law — UK PPDS
Dill launched to solve the UK's new mandatory allergen labelling law for prepacked-for-direct-sale food. Hundreds of operators compliant within months.
2025
AwardedAI & Wales Startup of the Year
Recognised as the most advanced food labelling compliance platform in the market. Two national awards in the same year.
Nov 2026
✓ ReadyNew York Allergen Law
The US equivalent of Natasha's Law. Dill has already solved this problem once — the same platform, now ready for US food operators ahead of the deadline.
2028
✓ ReadyFDA FSMA 204 Traceability
Section 204 of FSMA requires lot-level traceability records for high-risk foods. Dill's audit trail, lot codes, and digital footprint per label are built exactly for this.
Recognition
Young Business Person of the Year
UK Startup Awards
AI Startup of the Year
UK Startup Awards
Wales Startup of the Year
UK Startup Awards
50M+
Labels printed worldwide
60%
Time saved on labelling
500%
Faster production
416hrs
Saved per year
25%
Reduction in food waste
Verified by Brother
Trusted by
Official certified partner