Dill at NRF 2026: Redefining Retail & Food-to-Go Labelling at Scale
The National Retail Federation (NRF) Big Show is the world’s largest retail event, bringing together 40,000+ attendees, thousands of retailers, QSR brands, foodservice operators, technology partners, and solution providers from across the globe. With unmatched footfall and decision-makers on the floor, NRF is where the future of retail and food-to-go operations takes shape.
This year, Dill is attending NRF to showcase how labelling infrastructure can be transformed—from a slow, manual, error-prone process into a fully traceable, compliant, and intelligent system.
What Dill Is Changing
Retail and food-to-go labelling is still held back by legacy workflows: manual setup, disconnected printers, spreadsheets, driver installs, and inconsistent compliance checks.
Dill changes that.
We reduce labelling setup time by up to 90%, replacing fragmented workflows with a single AI-powered labelling platform that connects recipes, pricing, shelf labels, barcodes, allergens, and compliance—directly to the printer.
No drivers. No spreadsheets. No guesswork.
Retail Labelling: From Edge Shelf to Checkout
Dill supports end-to-end retail labelling, including:
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Edge shelf labels
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Dynamic pricing and discount updates
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Barcode scanning and generation
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Stock rotation and traceability
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Production and best-before labelling
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Price changes at scale across sites
Everything is centrally managed and instantly updated across locations—whether you operate a single store or hundreds.
AI Labelling Studio for Food-to-Go Operations
Dill is more than software—we’re an AI labelling studio purpose-built for food-to-go, QSR, retail, and convenience stores.
We automatically generate labels that are:
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Fully compliant with US and New York food legislation
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Aligned with PPDS and food-to-go requirements
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Correct for allergens, ingredients, dates, and formats
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Consistent across sites and staff
This removes risk, speeds up production, and ensures every label leaving the printer is correct—every time.
Built for Food, QSR, Retail & Convenience Stores
Whether you operate:
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Food-to-go counters
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QSR kitchens
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Supermarkets
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Convenience stores
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Central production kitchens
Dill adapts to your workflow while enforcing compliance, traceability, and operational consistency.
Hardware-Agnostic, Retail-Ready
Dill works seamlessly with Brother mobile and desktop printers, including:
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Brother TD-4
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Brother TD-2
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Brother RJ mobile printer range
At NRF, we’ll be running a joint activation with Brother Mobile Solutions, showing how hardware and software come together to deliver reliable, compliant labelling at scale.
You’ll find us at the Dill booth and also at the Brother USA booth during the show.
Traceability, Analytics & Total Visibility
What truly sets Dill apart is visibility.
We track and log:
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Every label printed
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Who printed it
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When it was printed
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From which device
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Label type and quantity
This gives retailers full traceability, audit readiness, and operational insight—knowing exactly what goes into printers and what comes out.
For multi-site operators, this means:
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Better compliance
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Reduced waste
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Fewer errors
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Actionable printing analytics
Why NRF Matters for Dill
At NRF, we’re demonstrating that Dill is a specialist platform for retail and food-to-go legislation, across any labelling application you can think of—from shelf labels to production, pricing, and compliance.
If you care about:
retail labelling, food-to-go compliance, traceability, barcode generation, printing analytics, AI labelling, or scalable store operations—Dill is built for you.
📍 See us at NRF 2026 in New York
📌 Visit the Dill booth and connect with us during our activation with Brother Mobile Solutions
